Exposé Online banner

George & Caplin — He Really Got through to Advertising
(Beta-lactam Ring mt144, 2007, CD)

by Jon Davis, Published 2008-10-01

He Really Got through to Advertising Cover artAt first I was tempted to look up one of my previous George and Caplin reviews and just recycle a bit, but in all fairness, this CD actually is different than the others. It’s much more song-oriented, less mellow, and catchier. It’s still not mainstream electronic pop by any means – there’s an edge to the proceedings that doesn’t conform to Top 40 smoothness, though it could certainly pass for indie-pop quirkiness. Compared to most everything else on Beta-lactam Ring Records, of course, it’s the freakin’ Backstreet Boys, but compared to the real thing, it’s pretty left-field. There are a lot of messed-up sounds floating around, especially in the background. Acoustic guitars are surprisingly prominent, both in natural and effected varieties, and both forward and backwards if my ears don’t deceive me (which they easily could, given what’s possible for creative people with digital editing software). There are some instrumental moments that hearken to the group’s more ambient past efforts. All in all, they get on with their basic theme of integrating 80s alternative pop a la New Order with modern laptop trickery, just altering the mix between the elements a bit, and I think this may be my favorite of theirs to date.

Filed under: New releases, Issue 36, 2007 releases

Related artist(s): George & Caplin

Latest news

2018-11-16
The Seventeenth Dream of Dr Sardonicus Festival Tickets Now Available – Fruits de Mer Records and their merry crew of psychedelic explorers are getting set to present the next The Seventeenth Dream of Dr. Sardonicus Festival. The dates are set for August 2-4, 2019 at The Cellar Bar in Cardigan, Wales. They've also announced that the legendary Groundhogs will top the bill. » Read more

2018-11-02
Charles O'Meara (C.W. Vrtacek) RIP – A true musical original has left us. Charles O'Meara, who recorded under the name C.W. Vrtacek, was a wild-card musical talent, ranging from complex progressive rock to introspective modern compositions, with stops at many places inbetween. » Read more

2018-10-17
Eurock Documentary Seeks Funding – We've been fans and fellow travelers with Archie Patterson and his Eurock project on the journey to discover great music. After many years of promoting and trying to spread the word,a new phase is beginning: a documentary film. Things like this don't just happen, and money does not magically appear to make it happen, so it's up to the fans to get it done. » Read more

2018-09-29
Marty Balin RIP – One of the architects of the 60s psychedelic sound of San Francisco has died at the age of 76. Marty Balin was a singer, songwriter, and guitarist who was one of the founders of Jefferson Airplane. After the split of the original Airplane, Balin went on to form the highly successful Jefferson Starship. » Read more

2018-09-25
Help the Psychic Equalizer Avoid Extinction – Last year we reviewed the debut album by Psychic Equalizer, a musical project of Hugo Selles. He's now working on the ambitious follow-up to that release, and is seeking funding from listeners around the world. » Read more


Previously in Exposé...

Sándor Szabó / Kevin Kastning - Parabola – Like the previous Szabó/Kastning duets, Parabola consists of improvisations utilizing different kinds of acoustic guitar other than the standard variety – 6- and 12- string baritones and...  (2010) » Read more



Listen & discover



Print issues