Exposé Online banner

George & Caplin — He Really Got through to Advertising
(Beta-lactam Ring mt144, 2007, CD)

by Jon Davis, Published 2008-10-01

He Really Got through to Advertising Cover artAt first I was tempted to look up one of my previous George and Caplin reviews and just recycle a bit, but in all fairness, this CD actually is different than the others. It’s much more song-oriented, less mellow, and catchier. It’s still not mainstream electronic pop by any means – there’s an edge to the proceedings that doesn’t conform to Top 40 smoothness, though it could certainly pass for indie-pop quirkiness. Compared to most everything else on Beta-lactam Ring Records, of course, it’s the freakin’ Backstreet Boys, but compared to the real thing, it’s pretty left-field. There are a lot of messed-up sounds floating around, especially in the background. Acoustic guitars are surprisingly prominent, both in natural and effected varieties, and both forward and backwards if my ears don’t deceive me (which they easily could, given what’s possible for creative people with digital editing software). There are some instrumental moments that hearken to the group’s more ambient past efforts. All in all, they get on with their basic theme of integrating 80s alternative pop a la New Order with modern laptop trickery, just altering the mix between the elements a bit, and I think this may be my favorite of theirs to date.

Filed under: New releases, Issue 36, 2007 releases

Related artist(s): George & Caplin

Latest news

2018-06-05
Koenjihyakkei Seeks Funding for New Album – It's been quite a few years since the last new studio album by the amazing Koenjihyakkei. Now they are preparing Dhormimviskha for worldwide release, and they're asking fans to pre-order via a Kickstarter campaign to help it happen. » Read more

2018-05-14
Glenn Branca RIP – Experimental guitarist and composer Glenn Branca has died at the age of 69. He was known for compositions featuring large ensembles of guitars, and for the use of feedback. He founded his band Theoretical Girls in the mid-70s as an art-punk answer to what he saw as the increasing commercialization of punk music. His compositions were highly influential, with such figures as David Bowie, Thurston Moore, and John Lurie among his fans. » Read more

2018-04-05
OBEY Convention XI Set for May 24-28 in Halifax – As the 2018 festival season rapidly approaches, we’d like you to be aware of a real treasure of diverse and creative music that’s going to take place in Halifax, Nova Scotia, next month. The OBEY Convention is on its 11th outing, and features a wide range of artists from around the world. From avant-industrial noise to experimental takes on Classical Chinese music, from chamber jazz to doom metal, from ambient soundscapes to Canadian First Nations drumming, you’d be hard pressed to find a festival with more variety in sound anywhere in the world. » Read more

2018-04-04
Close to the Rain Festival in Bergen Announces Lineup – Now in its second year, the Close to the Rain Festival of progressive music is scheduled to take place in Bergen, Norway, on June 7 - 9. They've got an amazing slate of bands lined up, including such powerhouses as Anekdoten, Major Parkinson, Arabs in Aspic, Tusmørke, and many more. » Read more

2018-03-01
Seaprog 2018 Artist Announcements Raise Festival's Profile – Seattle's Seaprog festival has been going since 2013, and the 2018 edition features a slate of artists that's sure to bring more attention to the event. Cheer-Accident, Bubblemath, and Free Salamander Exhibit are in the first round announcement of performers. In keeping with their tradition of focusing on regional artists, they will also present a number of artists from Washington and Oregon. [Edit: Just added: Inner Ear Brigade] » Read more


Previously in Exposé...

Mother Gong - The Best of Mother Gong – I suppose there's a large segment of the record-buying public (not many Exposé readers among them) for whom the concept of The Best of Mother Gong would be a strange one: that there should...  (1999) » Read more



Listen & discover



Print issues